An article published in the New York Times on Nov. 10 reported that McDonald's had an 8.2% sales growth in the month of October. They speculate this is due to consumers not being able to afford more expensive restaurants and they are trying to watch their spending. Many conventional restaurant chains reported step declines in sales during October. Some new products such as the Southern Style Chicken sandwich also drew in people along with the company's launch of its annual Monopoly promotion.
I have actually noticed that I have been going to McDonald's more or even just fast food places in general. It almost seems that its quicker, easier, and cheaper just to eat out as compared to trying to go buy groceries and then cook a meal. Groceries aren't cheap anymore and you also have to consider your time to buy the groceries, the gas to get there and back, and the time to make a meal. As compared to driving two minutes down the road and getting a quick value sandwich.
You can go to http://www.nytimes.com/2008/11/11/business/11mcdonalds.html?ref=business to read the entire article.
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